We produce and promote new media, sports and entertainment.
Merchants of Play
We are an independent company that acquires, invests, licenses, develops, and partners in entertainment and media brands and rights. We are passionate about the business of play, broadcasting, and events.
From concept to execution
We're builders, creators, and promoters who produce and promote events, content, and talent for free-to-air, cable, pay-per-view, OTT, and online media. We've taken an integrated approach to play and content delivery that has seen us win awards, receive plaudits
and break viewership records.
Modus Operandi
Experience matters
Our battle-hardened, high-performing team partners and collaborates with the best to deliver unparalleled and unique experiences.
Frank and fearless
We value open and honest communication with our customers, partners, suppliers, and vendors. We take ownership and responsibility for our decisions, just as we expect others to do.
Can do attitute
We're an agile, solution-based team that plans for success. We are not afraid to challenge the status quo and embrace opportunities where others see risk.
Early adopters and Pioneers
We zig when others zag and have been pioneers in emerging media formats from PPV to linear esports, NDI, Hybrid, and REMI cloud production, web3 and XR.
Industry leaders
We are strong believers in self-regulation and maintain a consistent track record of championing industry standards and fair play.
Community minded
From raising millions for not-for-profits to managing and establishing industry boards, we utilise our skills for a good cause.